Why I Use Squarespace For My Web Design Business
Why I Choose Squarespace
When it comes to building websites for small businesses and solopreneurs, I believe in using the best tools to create beautiful, functional sites—without all the headaches. That’s why I choose Squarespace as my go to platform. I’ve been using it for years (6 to be exact) in my own business and I’ve been building websites forclients and friends behind the scenes with Squarespace for years too.
Here’s why I think it’s the best choice for you and your business:
1. All-in-One Platform
Squarespace offers everything you need in one place. This means no more juggling between different providers for hosting, domain management, or plugins. It’s all built in, which means less stress for you and more time focusing on what matters: growing your business and serving your customers.
With Squarespace, there are no plugins to update. This means savings for you in the long term, because you don’t need to hire a website manager to keep your site up to date. You can also purchase and host your domain (your unique www.mybusiness.com) right in Squarespace!
2. Beautiful, Professional Templates
Squarespace provides a wide range of modern, stylish templates that are fully customizable. They continue to grow their template options and even offer built in style options with colour and font pairings. This makes it super easy to get started with your branding, even in the early days.
Whether you're just starting out or need a site that scales with your business, these templates are a perfect foundation to build a website that fits your brand, without having to start from scratch and DIY everything (or learn how to code).
3. User-Friendly Interface
I choose Squarespace because of its easy-to-use interface. Even if you're not tech-savvy, Squarespace’s drag-and-drop design tools (Squarespace 7.1) make it simple to maintain your site once it’s built. I teach all my clients how to update the basic text and photos of their site post website launch. You’ll be able to handle small changes with confidence, no coding required.
4. Mobile Optimization
In today’s world, having a mobile-friendly website is essential. Every Squarespace template is automatically optimized for mobile devices, meaning your site will look great on phones, tablets, and desktops without any extra work. This gives your customers the best experience, no matter how they find you. It’s easy to flip between modes to view your site in mobile and make any adjustments too.
5. Built-in SEO Tools
Squarespace makes it easy to improve your site’s visibility on search engines like Google. With built-in SEO features, including clean URLs, metadata options, and automatic XML sitemaps, Squarespace helps you rank higher and get found by the right people.
With Squarespace’s simple SEO tools, you can focus on the basics of SEO and leave the rest, knowing your site will still map correctly.
6. Reliable Security & Hosting
Security is a top priority for any business. Squarespace’s hosting is fast, secure, and included in every plan. You won’t have to worry about finding separate hosting or dealing with updates and patches—it’s all taken care of, so your site stays safe and runs smoothly.
7. Scalable for Growth
Whether you need a simple one-page site or a more complex website with a blog, podcast, or online store, Squarespace grows with your business. It’s incredibly versatile, allowing you to add new features and pages as your business evolves, as you make more money, or when you need to add on, without having to rebuild everything from scratch. You can sell downloadable products, integrate their scheduling tool for services, and more as you grow!
8. Seamless Integrations
Squarespace integrates easily with third-party tools like email marketing services, social media platforms, and payment gateways. Whether you want to connect your Mailchimp account or sell products through your site, it’s all set up for seamless functionality. You can easily add those professional looking buttons and links for all your social media accounts, and have links to Pinterest on blog posts.
9. Affordable Pricing
Squarespace is affordable compared to other platforms, especially when you consider that it includes hosting, design, and maintenance in one package. This helps keep the cost of web design down while delivering a high-quality, professional site.
This is honestly one of the biggest reasons I continue to chose Squarespace. There are different subscription levels based on what you need your website to do. You can upgrade at any time.
10. Ongoing Support
Squarespace’s customer support team is available 24/7 to help with any technical issues. Plus, there’s a wealth of tutorials, guides, and community forums available. You’ll always have the support you need to keep your site running smoothly. If you want to learn how to tackle some of the tech on your own, Squarespace probably has a blog for that (or someone else has made a Youtube tutorial on it).
Why I Use Squarespace for My Clients
At the end of the day, I choose Squarespace because it provides a reliable, easy-to-use platform that delivers beautiful results without the complexity. Whether you’re launching your first website or scaling your business, Squarespace helps us create a website you love - one that’s professional, functional, and built to grow with you.
